INVITATION TO SHORT COURSE ON           Marketing Skills

DATE: 24th and 25th June, 2019

VENUE: SAEBS Conference Room, SUA, Morogoro.



A very big challenge of producers today is not the production of goods and services but where to sell such products and services. Many producers of goods and services today cry for the markets for their produce. The inability in the knowledge and skills of understanding who are their customers and the means of satisfying them deprive them of the best application of the market mix thus tempted to rely on middlemen. Lack of skills in deciding what and how to produce, what price to set, the means of reaching customers, promoting the products and services, what types, skills and quality of employees to acquire, delivering to the consistence quality standards and feedback on customer’s experience of products/ services among others affects many entrepreneurs. Customers are the most important people in your business. If you do not provide what they want, at a price that they are willing to pay, and treat them with respect, they will buy somewhere else. Without customers there will be no sales and your business will have to close down. This course will give skills in marketing to enable participants win in the competitive market.


The course will enable the participants to gain the key skills on marketing. In connection to this the participants will explore various challenges that face producers and service providers in the market.  


  • Concepts of Marketing
  • Is marketing important?
  • Who are your customers?
  • What products or services to produce
  • What price to charge
  • How to reach your customers
  • How to attract customers to buy
  • Quality of service provided by employees
  • Delivering consistent quality standards
  • Customers experience with your products/ services


Marketing Managers, Sales Managers, field Sales officers, processors, Farmer Marketing Organisations, business enterprises, entrepreneurs and any person employed in marketing of goods and services

Application Process: Interested participants should pay fees before 19th June, 2019 and send a pay slip to email: This email address is being protected from spambots. You need JavaScript enabled to view it. for registration.

Fees: Tshs. 150,000/= or 80 USD

Payment Details:To cover breakfast,lunch,tuition and materials only

Mode of Payment:

Payment should be deposited into Bank Account:

Bank: CRDB

Account Names: AB-CONSULT

Account Number: 0150358085700


Certificates of attendance will be issued to all workshop participants


For More Details Contact:

Lubango Mayenga,                                                                              Dr. Christopher Magomba,

Coordinator-BBDS                                                                               Programme - Coordinator

Mobile: +255 785 670 078                                                                  +255 788 709 709