Factors limiting the flow of food innovation ideas from modern food retailers to local food suppliers in Tanzania

In this Article it explores factors that constrain the flow of innovation ideas among downstream actors in the food value chain in Tanzania. Prior focus was on the improvement of products, but the influence of downstream actors has received little attention from the researchers in Africa.

To read full article visit the following link https://www.tandfonline.com/eprint/bxrI6rVUMnvA5i4wMfVT/full

This article was written by Dr. Felix Adamu Nandonde is a Lecturer in Marketing, at Sokoine University of Agriculture, Morogoro, Tanzania. He holds PhD from Aalborg University in Denmark, and MSc from Newcastle University-upon Tyne, UK and Bachelor of Business Administration from Mzumbe University, Tanzania. His research interest is on retail management in Africa